If you can’t easily find the artwork you need to satisfy the demands of a particular client you have three options: Give up – never an acceptable choice; buy the artwork from somewhere that may be costly; or make the artwork directly on your own. In this case, the main image for the show (as well as several of the related images) were composites of many other pieces of artwork. Originally, the concept was done using original photography of...

Originally, AFS was represented online on an events page within the overall Royal Media Website. In 2011, I created a vastly expanded native site – giving prospective attendees and exhibitors a much better look at the event and allowing the events team to present more substantive information about the show. To make it easy for the team to edit, this project was developed using WordPress. A basic theme was selected and then modified via considerable CSS and PHP modifications...

Every show needs signage and visuals to inform and interest the attendees and to provide sponsors with advertising vehicles. In addition to developing the web presence of this event, I’ve also done all the signage since 2007. When selecting images for the overall look of the show, it’s important to remember that the selected images will need to work in multiple formats in multiple places on the days of the show – this can sometimes mean large and complex...

In addition to designing the overall look, the signage, and all the materials, I also photographed the entire event. I’ve photographed about two or three events a year since 2010, with AFS being primary among them – the photos are often later used in print spreads in AFN. Below are a small selection of some of the images from the show as originally distributed, electronically, to attendees. [Show...