AutoFinanceSummit.com (2013)

Originally, AFS was represented online on an events page within the overall Royal Media Website. In 2011, I created a vastly expanded native site – giving prospective attendees and exhibitors a much better look at the event and allowing the events team to present more substantive information about the show. To make it easy for the team to edit, this project was developed using WordPress. A basic theme was selected and then modified via considerable CSS and PHP modifications to allow the events team to present the information and experience in the specific way they preferred.

The original WordPress site was replaced in late 2012 with a brand new design that scrolls vertically through the major elements of the conference, presenting each element visually and inviting the reader to experience more. Original photography of past events is deeply incorporated into the experience, to provide guests and potential attendees with a look at what the event is like from a first-hand point of view.

This site has been continued into 2014 (and 2015), and you can see more details here.