AFS13 Signage & Materials

Every show needs signage and visuals to inform and interest the attendees and to provide sponsors with advertising vehicles. In addition to developing the web presence of this event, I’ve also done all the signage since 2007. When selecting images for the overall look of the show, it’s important to remember that the selected images will need to work in multiple formats in multiple places on the days of the show – this can sometimes mean large and complex background extensions of existing artwork if you aren’t careful.

Below is a selection of some signage elements from AFS2013 and the proofing mockups used to visualize them before construction.