Orbit Gum – Shelftalker

Created in concert with others at The Bravo Group, this graphic was for a “shelf talker” – an item you see in a grocery or convenience story that dispenses coupons. The graphic mounts on top of the dispenser and typically uses audio to attract customers’ attention. In this case, it used by audio and visual – the magenta dot indicated a drill hole – where an LED will go when the piece is finished, echoing the bright teeth flash in the Orbit Television ads.