Greenlight – Q3 2010

GreenLight was a publication focused on auto finance and related topics. First created and published on behalf of Drive Financial, it used a style similar to Drive’s corporate style guide. When Drive was acquired by, and rebranded into, Santander Consumer USA, the publication was redesigned to accommodate styling similar to publications created by parent company Banco Santander.

Seen here is an early example of the revised style. This style also formed the basis for a revised Greenlight:Remarketing, which (as the name implies) focuses on the vehicle remarketing industry.

Volume 10 was produced in the fall of 2010. In addition to all the design work, this edition featured a considerable amount of original photography, including every image seen here.  To see a larger version of the splash page photo below, click here.